There’s little question that Times Square is one of the most iconic places in New York, with bright lights, Broadway shows, and energy that never stops. But beneath the flash and dazzle, this frenetic part of the city holds secrets worth discovering. For locals and visitors alike, these activities present a different Times Square: quiet, intimate, and far away from the crowds and tourist traps.
Let’s veer off the beaten track and discover some of the best-kept secrets around Times Square.
1. The Drama Book Shop
Nestled several blocks south of the bright lights of Times Square, The Drama Book Shop is a bookstore haven for theater enthusiasts. It is one of those unique, enchanting independent bookstores specializing in plays, musicals, and everything theatre. This is the perfect place to browse around, find some treasures, or even catch a small performance or reading.
The cozy atmosphere here creates a real contrast with the bustling streets outside, making it a must-see for every amateur of the performing arts.
2. Intrepid Sea, Air & Space Museum
A history and technology enthusiast at the Intrepid Museum on Pier 86 would enjoy something quite unique: besides fighter jets, one could tour around an aircraft carrier, the USS Intrepid; some submarines; and even a Space Shuttle could be toured in this museum.
Make a video diary of your day for those who love creative ways of capturing a visit by using a video maker app. This could turn a simple museum visit into a visually stunning memory that’s so easy to share with friends and family.
3. Little Pie Company
Sweet tooth? Head to the Little Pie Company, a sweet bakery that has been churning out handmade pies since 1985. This 43rd Street institution is famous for its Sour Cream Apple Walnut Pie, so divine it just may upstage your Broadway plans.
This is because of its cozy vibe, which makes it an ideal pit stop during any exploration around the area, and the staff is always ready to recommend something to your taste.
4. Gotham West Market
For food lovers looking to escape the usual fast-food chains near Times Square, Gotham West Market is a culinary oasis. This food hall features a diverse selection of gourmet vendors offering everything from ramen to tacos.
It is also a perfect place to relax after a day of touring, having community tables with an overall casual ambiance that is good for groups or solo diners.
5. Modern Museum of Art
While technically a little further out, MoMA is just a short walk from Times Square and is worth the trip for any art enthusiast. This world-renowned museum features iconic works by artists like Van Gogh, Picasso, and Warhol, alongside cutting-edge modern exhibits.
Pro Tip: Go in the mornings of weekdays when it’s least busy, and then retire to the sculpture garden for a really quiet respite from the din of the city.
6. Hell’s Kitchen Flea Market
If you’re a fan of vintage finds and unique souvenirs, the Hell’s Kitchen Flea Market is a treasure trove of eclectic goods. Located a short distance from Times Square, this open-air market features vendors selling everything from antique furniture to handmade jewelry.
The market is also a great place to meet local artisans and learn about their craft, adding a personal touch to your shopping experience.
7. Bryant Park Reading Room
Just a stone’s throw from Times Square, Bryant Park forms a haven of peace with its shaded walkways and green spaces. The Reading Room is an outdoor library set up within the park, offering books and magazines to anyone who wants to read them for free while spending time outdoors.
This is a real hidden gem to spend a relaxed afternoon reading a novel or simply people-watching with a cup of coffee in hand.
8. The Skylark
For an elevated experience, quite literally, head to The Skylark, a rooftop lounge that offers great views of the New York City skyline, craft cocktails, small bites, and an atmosphere perfect for unwinding after a busy day.
The Skylark is ideal for couples or small groups seeking a sophisticated night out away from the tourist crowds.
9. Theater Row
While Broadway takes center stage, Theater Row offers a more intimate and affordable alternative for theater lovers. This collection of small, off-Broadway venues hosts everything from experimental plays to musicals.
Well worth attending a performance here for the rising talent and shows that you’re not likely to find on main stage Broadway.
10. Minus5 Ice Bar
For a cool experience, literally, try Minus5 Ice Bar. Situated inside the New York Marriott Marquis, this ice bar is just that-a bar completely made up of ice: walls, chairs, even the glasses. Patrons are given parkas and gloves to wear, and it makes for a truly fun and memorable outing.
The themed ice sculptures are some of the main attractions and provide ample photo opportunities to make the moment memorable.
Tips for Finding Some Hidden Gems in and Around Times Square
Make the most of your visit with these tips in mind:
Plan Ahead: Some of those hidden gems may well be theatre performances or museum exhibits that require advance ticket purchase or reservations.
Explore on Foot: The best way to find those truly serendipitous moments and places is by walking around Times Square.
Use technology-apps or a video maker that will help document an adventure to be shared with friends. Create interesting travel videos that could revisit your memory and inspire people to travel.
While Times Square is known for its flashing lights and iconic attractions, the surrounding area is full of little gems that give a more personal and unique experience. From cozy bookstores to innovative museums and rooftop lounges, there’s something for everyone to discover.
